
Our Town
TURNING TOWNS INTO ENTERPRISE HUBS AND STABLE SOCIAL ENTITIES

To turn around small-town economies and change citizen’s lives, through the Our Town “mind-set change” process, involving the whole town population, its economic and agricultural communities by:
• Stimulating enterprise thinking
• Identifying investment opportunities and packaging offers to investors
• Identifying potential entrepreneurs and facilitate ideas that have potential
• Delivering social impact through job creation and social enterprise facilitation
• Helping develop social stability and sustainable participation
• Encouraging and facilitating education and training

PROCESS: CHANGING MINDSETS AND
IDENTIFYING OPPORTUNITIES
Identify & Decode
In-Depth Research
• Culture
• Features
• Assets
• Talents
• Possibilities
Recode Data and Information
Integrate Into The Change Model Process
From: Features
To: New asset base
Possible enterprises
From: Negativity, decline
and poverty
To: Motivation, collaboration
and possibility
Implement & Scale
IMPLEMENT
• Change mechanisms
• Identify and package enterprises
• Facilitate investment in and
launch of enterprises
• Enable local process ownership
SCALE
• Launch Our Town website
• Invite and involve other towns
across SA to follow and
implement the process
OUTCOMES
From: Features
To: New asset base Possible enterprises
From: Negativity, decline and poverty
To: Motivation, collaboration and possibility

List a range of
Investment Opportunities
Job creation

Active involvement and Creative Future Focus
VS
Short-termism and Dependency

Better Together Town Team
and
South African Brand Building
Energised Town Brand
Sustainable Innovative
and Enterprise Thinking
New Products & Assets New Enterprises & Events

Motivation

Positivity

Collaboration
COLLATERAL BENEFITS
BETTER NUTRITION I BETTER SCHOOLING I BETTER ATTITUDES I
HEALTHIER TOWN I BETTER TOWN
INVESTMENT

Partner with:
New Possibility
Invest in:
Innovation & Imagination
• Productive towns
• Growing economies
• Social stability
• Creative hubs
• Increased property
values
• New Businesses
• Social Enterprise
• Property Repurposing
• Domain and social
Regeneration/
Energising
• New Entrepreneurs
INVESTMENT
OPPORTUNITIES
INVESTMENT POSSIBILITIES:
CATEGORIES AND EXAMPLES
• Food Processing
• Product Creation
• Manufacturing
• Agricultural Value Add
• Festivals
• Sports
Products & Events
Services
• Hospitality
• Tourism
• Call Centres
• Culinary
• Conventions
Creative
• Music
• Art
• Craft
• Education
Construction
• Housing Development
• Property Repurposing
• Infrastructure
• Harbour Redevelopment
• Airport/runway
construction